A$AP Rocky’s AWGE Finds New Home In Selfridges

The rapper and designer first launched his AWGE brand back in 2017 and the products were available only at an exclusive pop-up in NYC for ten days! Since then, Rocky has been hard at work to find a space for AWGE and now he’s found a permanent one at Selfridges, London. *rejoices*

The brand will occupy a coveted spot in the Men’s Designer Room at Selfridges where the store has conjured up a fresh, immersive environment to display the products. The space features 3D models of Harlem, yellow taxi cabs, record stores,  and barber shops, as well as some personal mementos that Rocky has cited as inspiration behind the brand. 

As far as the merchandise, you can expect the notorious Babushka Boi in the form of knitted dolls and a featured tote bag, some all-new AWGE x NEEDLES collab designs, graphic tees, dollar sign trousers and a variety of statement twill hats. Understated as ever, Rocky… The range starts at $123 and is available at Selfridges now. Meet by the Babushka Boi dolls? 

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