Ariana Grande’s R.E.M. Beauty: Coming Soon To Beauty Stores Near You
The secretive launch has everyone talking.
Celebrity beauty lines are no rarity these days. From the impactful Kylie Cosmetics and its highly-praised lip kits, Rihanna’s Fenty Beauty and its game-changing lip gloss formula, Selena Gomez and Rare Beauty’s natural looks, to Halsey’s creative and painterly take on makeup with About Face — the latest celeb to dip her toes in the business of beauty seems to be pop princess Ariana Grande herself. What will R.E.M Beauty bring to the table?
Not a month after her latest perfume launch, aptly named after her hit song God Is a Woman, Grande has hinted at the launch of new and exciting things. The "Positions" singer seems to be taking steps to release something new and exciting. Careful not to reveal too much, but having trademarked the name R.E.M. Beauty and placed a hard-to-miss billboard in New York City’s Times Square, Grande has managed to create the desired intrigue surrounding the secretive launch.
If rumors serve right, the beauty line could potentially include concealer, lip gloss, eyeliner, mascara, lipstick, highlighter, and more. Trademarks have been filed in relation to these potential products using names that reference Grande’s song titles and lyrics, which has fans speculating hard about what exactly the pop star has baking for them behind the scenes.
Head to the official R.E.M. Beauty website to sign up for updates.