Adidas Original's Superstar Triggers Nostalgia On Its 50th Anniversary
Major throwback incoming!
The adidas Originals Superstar has embodied modern design for 50 years now. For its 50th anniversary, adidas Originals celebrates the timeless classic with a brand new silhouette and a major throwback.
With its roots in basketball, the technological components of the Superstar made it a total game-changer in the 70s and 80s. Its rubber toe cap served as toe protection, while distinctive leather as an upper material also provided more cushioning as well as stability on the field. The Superstar quickly gained popularity on the basketball court and became the fave of athletes like Kareem Abdul-Jabbar.
The story continues in New York's hip-hop scene where the Superstar made its way to street style and fashion. When Run-D.M.C started wearing it without laces and with its tongue sticking out, the shoe became a symbol of youthful energy and rebellious spirit. But hey, you couldn’t find the Superstar on stage only. It also made its way into the skating scene due to its construction and comfort.
As a symbol of countercultural movements, the Superstar never belonged to once specific group. For half a century athletes, artists, creative people and collectives of all kinds have adopted, reinterpreted and redesigned the classic.
The shoe’s legacy has always been given a new meaning over the years, without losing its eccence: Bape covered it in Camouflage, Pharrell introduced a rainbow color way, it even got adapted by Undefeated and Bad Boy Records - the superstar has always highlighted expression and creativity.
Check out various silhouettes online, if you want to make the Superstar your own.
Next Up, Final Adidas Originals By Alexander Wang Season Serves Futuristic Edge