Adidas Consortium's New Drop Is A Super-Chic Co-Branded Collab

The Fruition and Overkill stores join forces.

POSTED BY DEE CUNNING

The latest in the adidas Consortium series, Taipei's Fruition and Berlin's Overkill stores have come together to produce a take on two women's silhouettes: the EQT Lacing ADV and the Tubular Elastic.

The “Dusty Pink” EQT Lacing ADV comes in a smooth velour with wide lace detailing across the upper and both sides in pastel pink and white. Dark leather paneling and three-stripe detailing on the midsole provide an edgy contrast, finished off with co-branding on the heels.

The Tubular Elastic takes a more pared-down approach, with a sock-like upper in beige-toned tweed, a ribbed ankle cuff and crossover strap detail at the midfoot. There's also a sand-toned midsole, embroidered co-branding at the heel and a subtly glittering outsole – elegant.

Shop the adidas EQT Lacing ADV for $160 and the Tubular Elastic for $150 from September 23 at Fruition and Overkill, and global Consortium retailers from September 30. Check out the gallery below for some awesome collage campaign artwork featuring the sneaks.

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