80’s Classics Combined — Fiorucci Meets Adidas Originals
A collaboration made in heaven.
The 70s and 80s fashion legend, Elio Fiorucci embodied the zeitgeist of an entire era. He hung out with a clan of the most elite supermodels, employed Marc Jacobs and could name Andy Warhol as a frequent customer and friend. He was also responsible for the stretch jeans that we know and love today. The Fiorucci label closed in the late 80s, and Elio himself sadly passed away in 2015.
Two years ago, the label had a revival and was re-launched with a new store in London’s trendy Soho area. Once again the fashion world was filled with Fiorucci’s famous cherubs and now with a collaboration with Adidas Originals, they are back with a bright, heavily printed collection. The campaign is a fun, college-themed shoot shot by French photographer Jean-Pacome Dedieu. It is a perfect blend of the 80s dance aesthetic of Fiorucci and the sporty street wear of Adidas Originals. The whole collection has a hot, fun, Studio 54 vibe consisting of prints of cocktails and ice lollies.
The pieces in the collection are sent from heaven above with cherubs galore on graphic tees and a vinyl twist on the classic Firebird tracksuit. The collection extends to sneakers too with the Samba Rose being given a new lease of life with a red and cream colorway.
Only just released, this collaboration is hot off the press and available worldwide via the adidas website.