Zalando Presents The Season Start Campaign #StandByYourStyle Power Looks For 2019

This season, Zalando celebrates the diversity personal with a characteristic 360 ° campaign showing different personalities and their individual looks. The message is giving everyone the freedom to be themselves - regardless of size, age, and gender.

With the hashtag #StandByYourStyle Zalando shows that style is purely a matter of taste. Whether "Too Denim", "Too Chic", "Too Yellow" or "Too Glittering" — each character has their own style "and loves them”.

The campaign's styling ranges from high street brands to high-end fashion labels, reflecting Zalando's diverse line-up of nearly 2,000 brands. The additionally produced online vox pop videos are a vibrant mix of style statements that have been artfully linked together to make a short clip. The campaign combines premium brands like Gestuz, See by Chloé, Aeyde, and Tiger of Sweden with streetwear pieces from Puma to Levi's to Missguided.

Next up, Emily Ratajkowski Reveals Her ‘Body’