Y-3 Links With Daido Moriyama For FW25 Campaign

Y-3 is back with another future-forward drop, but this time the visuals hit different. For Fall/Winter 2025, Yohji Yamamoto’s label tapped none other than Daido Moriyama, the Japanese photo legend whose gritty black-and-white street shots have shaped an entire era of visual culture. The result? A Tokyo-set campaign that turns shadows, light, and raw architecture into the perfect stage for Y-3’s boundary-pushing silhouettes.

Architecture Meets Attitude

Shot inside the skeleton of a cylindrical building, the campaign is part meditation, part rebellion. Models fade into darkness then step back into the spotlight, flexing new-season staples like the Y-3 GENDO TRAIL, Y-3 TOKYO, Y-3 STAN SMITH, and Y-3 GSG9 BOOT. Apparel pieces come alive with wired appendages twisting adidas’ iconic Three Stripes into warped, sculptural shapes—a literal bending of the rules.

Moriyama’s Touch

Moriyama’s signature grain and motion slice through the glossy sameness of most fashion ads, turning Y-3’s campaign into something closer to art than commerce. It’s a visual threshold moment: sportswear collides with high design, and documentation blurs into expression. Just like Y-3 itself, it’s about erasing boundaries and rewriting the codes of style.

The Drop

The Y-3 Fall/Winter 2025 campaign goes live September 8, reminding us that identity, rebellion, and timelessness aren’t trends—they’re the foundation.