Why Your Black Friday Deal May Be A Scam

And how to spend your money effectively.


Black Friday has become a staple of the Thanksgiving season.

Originally taking place on the day after Thanksgiving, Black Friday is now a weekend-long event, leading into its sister-sale Cyber Monday.

As the Christmas season looms, it’s no surprise that consumers are lured by tempting Black Friday deals every year. And in many cases, if you’re careful to compare prices, you can snap up a great deal.

However, this is not always the case.

Consumer watchdog Which? tracked the prices of 219 technology and homeware products sold on UK websites like John Lewis, Currys PC World, and Argos, as well as online giant Amazon. These products were traced for six months before the 2019 Black Friday sale, and for six months afterward.

The results are staggering. A mere 1% of products tracked were at their lowest price on Black Friday, while 85% of products were the same price or cheaper both before and after Black Friday.

So, how can you avoid being deceived? Take it upon yourself to keep an eye on your favourite products before the big day. And don’t be fooled by promises of a fantastic deal- you owe it to your bank account.

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