Do You Need a Content Creator for Your Wedding?
Capture and share your wedding day instantly with a content creator.
When you think of the traditional wedding vendors you might hire for your big day, some of the first suppliers that come to mind might be wedding planners, photographers, videographers, and florists, to name a few. These professionals play a crucial role in making your special day come to life, but there is a new vendor on the rise that you need to know about: wedding content creators.
What is a Content Creator?
Picture this: it's your wedding day. You're getting ready with your bridal party, sipping champagne, and getting your hair and makeup done. As you look around the room, you see your photographer snapping away, capturing posed photos of you and your bridesmaids. But there's also someone else in the room—a wedding content creator whose role didn’t even exist a few years ago.
A wedding content creator’s sole purpose is to capture behind-the-scenes footage of your big day, creating TikToks, Reels, and providing you with instant front-row content to share on your social media platforms. This new trend is quickly gaining traction, and for good reason.
The Role of Social Media in Weddings
Whether we like it or not, social media has become an integral part of our lives, with weddings being no exception to the rule. Couples want to document every aspect of their big day and share it with the world as soon as possible. Hiring a wedding content creator allows you to do just that. The days of having to wait weeks or even months to get your wedding images and video are long gone. A content creator provides instant access to your big day footage, allowing you to share your special day with your loved ones in real time.
What Does a Content Creator Do?
So, what exactly does a wedding content creator do? Their role is to document moments and create content—lots of it! They capture everything from your pre-wedding preparations to the ceremony, reception, and everything in between. They take portrait-mode videos and photos, create GIFs and boomerangs, and even make TikToks and Reels for you to share.Your wedding content creator works alongside your professional photographer and videographer but in a completely different capacity. While your photographer and videographer capture the more traditional, posed shots, your content creator specializes in candid, behind-the-scenes footage. They snap those beautiful and hilarious in-between moments that your photographer might miss. They can use multiple creative styles to shoot your wedding, allowing you full creative control of your wedding media and giving you the freedom to experience every aspect of your big day.
Instant Gratification
One of the biggest advantages of hiring a wedding content creator is the quick turnaround time. Most wedding content creators will provide you with their work within 24 hours of your wedding day. You’ll have instant access to your raw footage and several pre-made TikToks or Instagram Reels ready to go.
Questions to Ask a Wedding Content Creator
Before hiring a wedding content creator, it’s important to check out their work to see their content style. Here are some additional questions worth asking during your first discovery call:
- How would you describe your photography and videography style?
- What’s your content creation process?
- What equipment do you use?
- What content will I receive, and when will I receive it?
- Have you worked at weddings before? If so, how many?
Like booking any vendor for your wedding, make sure you get along well at the first meeting. If the conversation flows and you can see that they are excited and engaged about your big day, and you like what you see in their portfolio, you’re off to a good start!
Cost Considerations
The cost of hiring a professional wedding content creator will vary depending on factors such as the level of experience, the length of coverage, and the location of your wedding. On average, you can expect to pay anything from $1,000 to $2,500 for a full-day package, with some providers offering hourly rates as well.
This is an additional expense for the day, so it’s your call whether you decide to hire one or stick to asking your friends to keep the camera rolling. The cost can be justified by the unique and modern touch a content creator adds to your wedding day and the instant content they provide for your social media platforms. Plus, having all your raw footage and pre-made videos to share can be a fun and exciting way to relive your special day with friends and family.