Why Do We Struggle To Find The Perfect Pair Of Jeans?

It’s never an easy purchase

POSTED BY ISOBEL COUGHLAN

We’ve all been there, nervously looking at the denim rack. Different cuts, colors and washes. What’s the difference between Mom jeans and Boyfriend ones? In real life there’s a huge difference, but in clothes not so much. Browns Fashion has just launched a new denim range, including brands such as Jacquemes and Totme. This new collection will make denim shopping easy for those out there that fear it.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Browns describe denim to be transformative. ‘We can transform our look at will. It looks as though this could be a superhuman trait, some kind of divine inspiration or dark arts, yet it is all down to the edit on Browns.’ The online shop boasts pairs of all kinds. From the well-known skinnies, to midi skirts, even reworked and pre-loved pairs – you’ll easily fall in love with a piece. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kicki Yang Zhang 张旸 (@kickiyangz) on

Denim jeans are a staple to all of our wardrobes. Everyone you know owns a pair, so why blend in? A pair of jeans with an interesting cut can completely change a look. Browns’ Womenswear Buyer Constanza Lombardi states ‘I truly believe there is a pair of denim specific for each woman. It has everything to do with your body type and how you wear denim. Of course there are trends one might follow each season, but you always know when you find a pair of jeans that they will be your wardrobe friend for life.’ We love LVIR Twist High Waist Cropped Jeans ($167) and Lemaire High Waist Straight Leg Jeans ($346). Shop the collection here. 

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