Von Dutch Are Releasing Activewear
The brand is making a comeback.
Iconic noughties brand Von Dutch is planning to expand itself once again, this time into activewear. This new limited-edition collection will highlight heavily logoed designs which feature a matching sports bra and legging set.
Von Dutch reappeared last year after quite some time in the fashion world, attempting to reignite consumers past love for their brand by producing iterations of previous designs. The now luxury brand released a range of low-rise denim styles inspired by 2005, a year which saw celebrities like Paris Hilton clad in Von Dutch trucker hats. These hats also made a reappearance on popular youth app TikTok last year.
However due to the ever evolving and fast changing trends on TikTok, Von Dutch’s general manager expressed to WWD how he would rather the hats weren’t so popular on the app, as only time will make them disappear again. Last Winter the brand also released a series of Puffer coats with a steep retail price of $1,149.
This time around Von Dutch’s activewear will be priced much lower between $89-$179. This limited collection will be available on the Von Dutch website from February 1.