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Versace’s SS20 Campaign Celebrates The Digital Era

Versace’s SS20 Campaign Celebrates The Digital Era

A new makeover for the iconic jungle dress.


After taking the world by storm with her unforgettable walk down the runway with the iconic jungle dress, J.Lo is all set to strengthen her ties to the Italian luxury house, versace by starring in the new SS20 campaign. Celebrating the digital era and the new cult for individuality and self-identity, the campaign explores how internet has blurred the lines between personal and private, fashion and technology and self-love and vanity.

The iconic jungle dress once again becomes a muse for a new creation of a suit with the same legendary print. Dramatic necklines, minimalist handbags, strappy shoes and bold accessories are the essence of this new campaign.

As for menswear, the collection includes silk shirts, automobile printed suits and denim jackets.


Next Up, Gucci’s SS20 Campaign Is All About Breaking Bounds