Valentino Goes Logo Galore For Its Fall 2022 Campaign
The luxury label centers the campaign around their newest monogram—the “Toile Iconographe.”
As the Valentino Spring/Summer 2023 runway show went on, there was a very noticeable monogram that kept showing up from look to look. Dubbed as the “Toile Iconographe”, the newly designed VLogo is the star of Valentino’s Fall 2022 Campaign. Utilized across every item within the campaign—and also on the models as a makeup look—the monogram provides a unique and fascinating for the label.
While the logomania aesthetic typically results in a look that comes across as busy and overpowering, Valentino has somehow been able to keep the campaign clean and elegant. Perhaps it has to do with the rather simple silhouettes that have been overtaken by the “Toile Iconographe.” Bucket hats, capes, shoulder bags, jackets and boots are all highlighted pieces within the campaign. The maximalist graphic print blended with the minimalist designs form a collection of complete originality and authenticity.
“The Valentino VLogo is an active, constant, incessant carrier of profound meanings, which today is born in a new project that dresses the surface, and beyond,” the brand states. “Ongoing graphic motifs emphasize Valentino Toile Iconographe contemporary items, inspired by seventies. Valentino Toile Iconographe is born, the canvas is iconographic: the image is everything. The logo becomes everything. Obsessive and exaggerated, both liberating and unique. Original and elegant indelible sign of our times and of our contradictions - actions.”
Shot by legendary photographer Steven Meisel, the campaign further speaks on the idea of authenticity by incorporating the “Toile Iconographe” as a bold beauty look. As an ode to the future of fashion, the distinct beauty choice highlights that something that may seem obscure can have grace and ethereality.
The Valentino “Toile Iconographe” collection is currently available to shop on the brand’s website.
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