Urban Decay Releases All-New ‘Stay Naked’ Collection
Vegan, cruelty-free and shade inclusive.
The summer can be the perfect season to switch up your makeup game and Urban Decay’s New ‘Stay Naked’ collection allows you to do just that. The collection features long-wear foundation, concealer and correcting shades with each product being vegan and cruelty-free. Not only are the brand's ethics on point but the collection is medium buildable coverage, waterproof, breathable and with 24-hour wear time.
The Stay Naked Liquid Foundation is available to cop in your perfect shade, with 50 to choose from. The shade range varies from ‘10NN’, an ‘ultra-fair natural, with a neutral undertone’ up to ‘90CB’, described as an ‘ultra-deep cool, with a plum undertone’. The foundation caters to each skin tone with a variety of foundation undertones such as pink, green, blue, neutral, yellow, orange and red as is best applied with the new Build + Blend sponge.
The collection includes a Stay Naked Correcting Concealer comes in 25 shades with 9 shade intensities, 3 mastertones and 5 undertones to provide a medium coverage ready to cover any imperfections. There are no touch-ups required as like the foundation the Stay Naked concealer is designed to last all night with it’s semi-matte formula. Application is made easy with the doe-foot applicator which allows for precision but features a thicker side for some extra coverage.
Finishing off the collection is the Stay Naked Pro Customizer, which you guessed it, customizes your foundation to meet your needs. The Pure White Customizer brightens while the Pure Red Customizer conceals dark circles and combats hyperpigmentation.
The foundation will be available for $39, the sponge is priced at $18, with the concealer and corrector and corrector at $29 each. Head over to Urban decay’s site on July 19 to cop the range or pop into Ulta on July 21, with the collection available in Sephora and Macys on July 29.