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Up Your Game Time With Parade’s New Lingerie Collection

Up Your Game Time With Parade’s New Lingerie Collection

Comfortable and cute, oh hell yes!


As Valentine’s Day approaches, lingerie companies have released collections for that special someone. But Gen Z underwear brand Parade are taking a different approach with you in mind.

The campaign is fronted by Ella Snyder, La’Shaunaue Steward and Summer Dawn, championing women identifying people with individuality and free-spirit.


Ein Beitrag geteilt von Parade (@parade) am

The collection keeps the consumer in mind as the two styles are made with the brands new fabric dubbed ‘silky mesh’. The material is strong yet soft and the lingerie is crafted using Freestretch. An elastic technology that prevents the underwear from stretching or digging in. There’s nothing worse than a suffocated booty! In electric and vibrant cues, the games on! Play your hand with candy pinks and lime greens or test your poker face with dark sultry purple hues.

The ‘game time’ collection comes in two silhouettes, a high cut thong and a high rise cheeky. With prices ranging from $11 to $13 USD and is available on Parade's website.


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