Umbro Resurrects The '90s With A New Summertime Collection

You only have to take one look at our website to notice that the ‘90s look is back and in a big way. And with the perennial sports-luxe trend showing no sign of disappearing anytime soon, now is the perfect occasion for old school activewear brands to return to the scene in an effort to reconnect with their consumers. 

Many athletic brands have been dipping into the archive and updating key pieces with new fabrics and cuts to appeal to a younger audience, while still retaining the iconic features that helped them to build their popularity in the first place. 

Umbro is one of the latest ‘90s heroes to experience a recent revival. The brand’s iconic diamond logo has been popping up all over streetwear recently, and now, Urban Outfitters has announced an exclusive collab with the Manchester-based label. 

Following its collab with FILA, UO has now turned to Umbro to serve up a fresh platter of athletic wares with a ‘90s aesthetic—think cropped jerseys and sweatshirts alike. Dresses, shorts and leggings are also included in the range, all of which rep the double diamond logo. 

Check out the UO x Umbro collab above, and head over to UO to cop all the looks.