How to Make TikTok Work for Your Business?

The digital age has produced wonders in the last few years. TikTok's meteoric rise to fame may puzzle many, but at the heart of it all, one can see why it ticked. 

In a world dominated by short-styled video content, mastering the platform is crucial for brands looking to stand out and thrive. Discover how to leverage its unique assets and algorithms to increase a brand's visibility and quality solutions. From building compelling content to decoding the secrets of its algorithm, this article's got everyone covered!

 Learn more about TikTok marketing tools and tips. Let's begin! 

A History Lesson

TikTok, launched in 2016 by ByteDance, swiftly captivated global audiences with its short-form video format. Initially popular in China as Douyin, it gained traction internationally as TikTok. By 2018, it had over 500 million users worldwide. Its rise was fueled by its algorithm-driven content discovery and user-friendly interface. 

Celebrities like Jimmy Fallon and Will Smith recognized its potential early, engaging audiences with creative content. The platform became a launchpad for viral challenges and dance trends, propelling ordinary users to fame overnight. 

In 2020, amid data privacy and censorship concerns, TikTok faced scrutiny and potential bans in several countries, notably the United States. However, partnerships and restructuring efforts allowed it to continue operations. 

As of 2024, TikTok remains a dominant force in social media, with celebrities like Dwayne "The Rock" Johnson and Cardi B leveraging its reach for promotion and connection with fans, cementing its place in digital culture.

Marketing Business Through TikTok

Marketing brands turn to the platform for several reasons: 

The first one is Audience Reach. TikTok boasts a vast and diverse user base, including younger demographics such as Gen Z and Millennials, allowing brands to reach a broad audience. The brand' voice must be heard. 

Of course, they want Engagement. The algorithm prioritizes content based on user preferences, leading to high levels of involvement and virality, making it an attractive platform for brands looking to capture audience attention. 

Creativity has always been a priority. The format encourages innovation and authenticity, allowing companies to exhibit their personality and connect with users through entertaining and engaging content. 

Another one to consider is Trend Awareness. The platform is a hub for viral trends and challenges, allowing brands to participate and leverage popular themes to increase brand visibility and relevance. 

Influencer Marketing is also for consideration. The platform has a vast ecosystem of influencers across various niches and character counts. It enables brands to collaborate with creators to amplify their message and reach their target audience. 

Ad Formats are a must. TikTok offers a range of advertising options, including native ads, branded challenges, and influencer partnerships. This allows brands to tailor their approach to fit their marketing objectives and budget and please new customers. 

TikTok business accounts are provided with a dynamic and innovative platform to engage with the right audience in new and creative ways. Solutions abound. The result? Brand awareness, participation, and conversions are part of the offer. 

Know more through this link. 

But how can TikTok work for any business? Any solutions? 

How to use TikTok for business

Here are some tried and tested techniques: 

First, some create shareable content. This kind of content encourages users to share with their friends or collaborate. Content that evokes emotions or provides value to others tends to perform well. They ensure that one can promote business on TikTok. 

Next is to utilize the available features. Examples include: 

• Duets

• Stitches

•  Effects

•  Filters

•  Sounds

These features can enhance the creativity of the content and attract more viewers. 

Experimenting is a key factor. There's no one-size-fits-all formula for going viral. However, users in the TikTok community can follow tried-and-tested tips to boost their chances. 

When content doesn't perform as expected, TikTok accounts learn and move on to the next experiment. If a brand accidentally trends, it's essential to make the most of it and continue embracing the flow of memes. 

It's always good to have a consistent posting schedule. Post content regularly to keep the diverse audience engaged. Consistency helps you gain followers and keep them interested in the content. 

Engaging with trends is essential. Keep an eye on trending challenges, hashtags, and formats. Participating in these trends can increase your visibility and reach on the platform. 

Wisely use hashtags. Use relevant and trending hashtags in the posts to increase the chances of being discovered. However, don't overdo it; stick to a few key hashtags that best describe your content. 

Knowing one's audience is a given. Begin by researching and understanding the demographics and interests of the TikTok audience relevant to the brand. Tailor content to resonate with this audience, leveraging trending hashtags, challenges, and sounds that align with their preferences. 

Then, interact with the audience. Respond to comments and messages and engage with the audience. Building a community around the content fosters loyalty and encourages repeat views. 

Next, optimize video length. Keep the videos short and engaging. TikTok's algorithm favours shorter videos, ideally between 15 to 60 seconds. 

Why not tell a story? Create content with a narrative that captivates audiences. Storytelling can help build an emotional connection with viewers. 

Utilizing TikTok ads would be a great move. Explore advertising options to amplify the brand's reach and visibility. Experiment with the following ad formats, such as:

• In-feed ads

• Branded hashtag challenges

• Branded effects 

These formats effectively target the desired audience and achieve specific marketing objectives, such as driving website traffic, app downloads, or sales. 

For this one, you can use TikTok Ads Manager. It enables precise targeting, budget control, and access to customizable ad formats, optimizing your campaigns for maximum impact and ROI. TikTok Ads Manager's performance tracking, analytics, and creative tools provide valuable insights and resources to refine your strategy and effectively engage with your target audience. 

The Best Marketing Tools of 2024

Brands are aware that ads can enhance their visibility. TikTok Ads Managers have dived head-first into the pool of TikTok marketing tools.

Here is where creativity meets strategy. The objectives are to elevate one's TikTok presence and engage with a global audience like never before.

The top-of-the-line tools: 

Online marketers strategically organize their social media schedules, forecasting content for various platforms in advance. Whether anticipating festivities or significant events, they meticulously craft and schedule TikTok content ahead of time. 

Enter Social Champ. Marketers efficiently plan their social media calendars by employing tools like Social Champ. They can schedule numerous TikTok videos and posts while monitoring campaign performance seamlessly from a unified dashboard. 

What does one do when receiving a viral TikTok video from a competitor? Craft similar ads that resonate with the followers, that's what! 

Capcut saves the day. However, some may have budget constraints. Fortunately, CapCut's TikTok creator tools offer a swift and cost-effective solution, empowering users to craft captivating videos using its advanced editing features.

Templates are invaluable; they offer instant access to trending formats and facilitate viral content creation. So, choose PicsArt.

It's an all-encompassing image and video editing app boasting a plethora of premium templates tailored for various occasions and generative AI features designed to elevate TikTok marketing endeavors.

Here's Brandwatch. Its comprehensive social media suite empowers TikTok users to streamline their digital marketing efforts and advertise across numerous customer touchpoints within a single platform. Take, for instance, a skincare brand leveraging Brandwatch to orchestrate its TikTok influencer marketing campaign seamlessly. 

Harnessing key functionalities like social media monitoring, sentiment analysis, and campaign performance management, the team generates detailed reports. These are used to track the success of their initiatives directly within the platform. 

Remaining abreast of trends and scrutinizing brand mentions is key to brand empowerment. It allows brands to react preemptively in the constantly evolving social landscape. So, use Keyhole. 

Keyhole specializes in social media monitoring, enables brands to dissect user sentiments, and mentions the brand on the TikTok platform. Additionally, it facilitates scheduling posts across multiple profiles and disseminating analytics reports tailored for leadership consumption, streamlining the brand's social media strategy. 

The initial phase of any marketing campaign on any social media platform involves meticulous content planning. Opt for a TikTok tool that simplifies the process, making it effortless to conceptualize content strategy and seamlessly transition to going live. Welcome, Social Bee. 

With SocialBee, one can take full control of the posting calendar by previewing upcoming content, determining optimal posting times, and quickly leveraging A.I. to generate actionable content plans within minutes. This empowers the efficient execution of your TikTok strategy. 

Try "Planly," too. It is a user-friendly social media management platform that offers a straightforward interface for organizing TikTok users' posts. With its integrated automated scheduling tool, TikTok users can effortlessly schedule posts and videos for automatic publication. 

Designed for the bustling digital marketer handling numerous clients, Planly consolidates all tasks within a unified dashboard, encompassing calendar management, scheduling, and analytics, simplifying the management of multifaceted marketing campaigns. 

Final Thoughts 

The platform offers businesses boundless opportunities to connect with their audience in innovative ways. By embracing the platform's dynamic features and understanding its algorithm, businesses can create content that resonates with users and drives meaningful participation. 

From entertaining videos to educational content, our favorite social media platform empowers businesses to showcase the brand's voice and personality and build authentic connections with their audience. By staying informed about the latest trends and continually experimenting with their approach, businesses can unlock the full potential of the TikTok app as a powerful marketing tool.