The Viral Tea On Everyone's Lips

Matcha is everywhere. If you’re yet to spot it in the hands of social media influencers or your local cafe-goers, where have you been hiding?

What Is Matcha?

Matcha is a Japanese green tea formulated by mixing powdered leaves from the Camellia sinensis plant with hot water.

It can be enjoyed hot or cold, but the viral drink is iced — especially when it’s from Blank Street Coffee. As a quirky, energizing, healthy coffee alternative, matcha is quickly becoming a go-to in morning routines.

Why Is It Good For You?

Health and wellness experts are calling matcha a “superfood” due to its high antioxidant content, which brings a range of health benefits for both body and mind.

Regularly drinking matcha can:

• Strengthen your brain and enhance cognitive functions
• Increase energy
• Calm the mind
• Support heart and gut health
• Boost metabolism

Although matcha does contain caffeine, it contains a lesser amount than coffee and is absorbed more gradually, resulting in a smoother and longer-lasting energy lift. Plus, it’s rich in L-theanine — an amino acid that counterbalances the jittery effects of caffeine.

What Does It Taste Like?

Despite the popularity of this green tea, its flavour has received mixed reviews. Some people adore its distinct taste whilst others can barely handle a single sip.

A standard cup of matcha has an earthy, vegetal taste, described by some as “grassy” or “dirt-like”. However, the exact flavor profile you experience varies depending on the quality and grade of your powder and whether it’s served hot or cold. Hot matcha tends to be slightly sweet and creamier, while iced versions are smoother and less bitter.

If you’re not a fan of the acquired taste, flavored matcha drinks are on the rise and waiting for your approval. Customize your drink with a variety of milk types, syrups, and additional flavors. For instance, Blank Street Coffee’s Iced Blueberry Matcha Latte is a fan favorite.

Whether you’re in it for the health kick or the Instagram aesthetic, matcha is definitely worth a try. With its unique flavor, numerous benefits, and customizable options, it’s becoming more than just a trend — it’s here to stay.