StockX Partners with Nothing on First-Ever Electronics DropX

London-based Nothing has teamed up with StockX to exclusively release the first 100 units of its debut device, ear (1). The highly anticipated true wireless earbuds combine raw beauty and precise engineering for a pure sound experience. Nothing will be the first consumer tech brand to launch on DropX, the idea designed by StockX to offer brands and creatives the opportunity to release new products to the style-conscious audience of the well-known reselling marketplace. The Nothing ear (1) DropX goes live on 19 July 2021 at 12:00 BST. It will be the first time that Nothing products are made available for purchase.

“Launching a tech product on StockX has never been done before, and we feel honored and excited that Nothing ear (1) will be the first,” said Carl Pei, CEO and Co-founder of Nothing. “We’re doing a blind auction exclusively for the StockX community, which means they’ll have a chance to purchase ear (1) before being fully revealed and most importantly, before anyone else has access to it, which adds to the excitement.”

“At StockX, our goal is to provide customers with access to products they won’t find anywhere else and provide brands -- whether they are globally recognized or up-and-comers releasing first-ever products -- the opportunity to reach our global audience,” said StockX Chief Marketing Officer, Deena Bahri. “From sneakers and apparel to collectibles and now electronics, we are committed to bringing customers and culturally relevant brands together on our marketplace. Nothing was the perfect partner to launch our very first electronics DropX and help demonstrate how StockX connects consumers to innovative technology.”