Step Back into The Seventies with UO’s Summer Edit

Urban Outfitter’s Summer Edit lookbook takes you on a journey through the supermarket. The entire edit has been shot in and amongst our favorite aisles, depicting how even the most extravagant of outfits, can be grocery worthy. The look book perfectly juxtaposes soft flowing silhouettes with sharp shelf edges.

In terms of style, we’re talking floral patterns, ruffles, and back cut-outs. Women in full-length Maxi’s sporting Batik, patchwork, and jacquard. For men, cargo shorts, patchwork track pants, and cotton hoodies. 

The Summer Edit combines dreamy 70’s bohemianism with contemporary styles. It stands for everyday looks and detached attitudes, dedicated to the lifestyle of freedom and inappropriateness. 

Yes, please. Shop Urban Outfitters here.