Falabella Sustainability Campaign Reimagined With Renée Rapp

In celebration of the enduring legacy of the Falabella bag, Stella McCartney unexpectedly invites pop singer Renée Rapp to be the face of her campaign this year. Almost 20 years since its original release in 2009, the collection retains its relevance as it continues to be reshaped and reimagined to suit modern fashion. The collection is renowned for its innovative design, aligning itself with the cruelty-free manufacturing and commitment to a greener future of the McCartneys brand.

The recent campaign embraces the signature Falabella aesthetic – the relaxed balance of masculine and feminine influences, paired with a bold diamond chain, creates statement pieces that preserve their title of ethical luxury. Renée Rapp embraces this androgynous style herself, often sporting statement blazers and oversized knitwear. Naturally, the pairing aligns beautifully together, resulting in an unapologetic, confident energy that’s hard to forget.  The experimental silhouettes and innovative materials offer modern pieces embellished with the appeal of history and class.

Stella McCartney is recognised for her efforts in sustainable fashion, and Falabella notoriously prides itself on completely omitting leather, skin, fur and feathers. The collection reflects the designer’s advocacy for animal welfare, named after the favorite horse breed from her childhood. Over the years, the bag has been reimagined with innovative materials and manufacturing, reinforcing a message of the future of sustainable fashion that molds itself with demands of modern technology.

With a powerful vision and a bag that redefines contemporary fashion, McCartney and Renée Rapp’s collaboration urges audiences to view fashion through a new lens. The pairing combines culture with consciousness, and ultimately enables Falabella to be a symbol of ethical luxury.