Skullcandy Launches MOOD BOOST: Music With A Mission To Improve Mental Health
Designed to raise spirits and remind us of artistic beauty at this difficult time.
Skullcandy, in collaboration with non-profit organization To Write Love on Her Arms, has created an impressive program designed to raise spirits and remind us of artistic beauty at this difficult time. Many Millennials and Gen Zers are experiencing turbulent mental health in response to the on-going coronavirus pandemic, and MOOD BOOST is about to provide an enriched and highly beneficial aid.
Every month, MOOD BOOST will do exactly that, raising our collective spirits by spotlighting a positive mood through exclusive music artist content, including material from artists Cuco, Rina Sawayama, Gus Dapperton and none other than Miss Rico Nasty.
The program also offers insightful athlete content featuring interviews with iconic professional athletes such as snowboarder Mark McMorris, surfer Coco Ho, and skateboarder Jenn Soto, among plenty of others, as well as limited-edition product/art bundle, drops.
These drops include limited edition art prints created by illustrious graphic designers and pop-culture artists including Tina Touli and Queen Andrea, as well as some of Skullcandy’s freshest wireless products. A percentage of every bundle sale will go directly to To Write Love on Her Arms in order to fund treatment and recovery for youth suffering from depression and addiction.
Founded in 2006 by Jamie Tworkowski, To Write Love on Her Arms is a movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. Since its founding, the movement has responded to more than a quarter of a million messages from people in 100 different countries, and invested over a massive $2.6 million directly into treatment and recovery. We STAN. Find out more info on the movement here.
Speaking on the program, Tworkowski stated, “Music can play a big part in coping with depression and anxiety. Music reminds us that it’s okay to feel and it’s okay, to be honest, and those truths relate directly to mental health.”
Beginning on April 7 by celebrating the mood ‘Blissful’, Skullcandy will explore additional moods such as ‘Original’, ‘Determined’, ‘Strong’ and ‘Hopeful’ for the next 12 months, all of which will bless our timelines with a much needed daily dose of positivity.
Skullcandy Chief Marketing Officer Jessica Klodnicki expressed that the World Health Organization has reported over 300 million people suffering from depression worldwide, and that MOOD BOOST is determined to spotlight such issues.
She goes on to state that Skullcandy’s mission is to ensure their core audience feel heard, “Our younger customers believe that, if they buy from us, we should have a greater responsibility to the issues facing their generation. Mood Boost is an important answer to their request that businesses do good in the world.” We’re ugly crying and feel no way about it. Check out all the latest from MOOD BOOST here.
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