SKIMS Embraces Soft Seduction for Valentine’s

Just in time for the season of predictable love letters and heart-shaped gimmicks, SKIMS has unveiled its boldest Valentine’s Day collection yet. Starring BLACKPINK’s Rosé as the face of the campaign, the drop features over 100 pieces designed to embody the duality of soft vulnerability and playful seduction. 

The color palette leans into classic romance but with a few unexpected twists. Cherry reds and blacks exude sultry confidence, pastel pinks bring a sense of nostalgia, and baby blue—a wildcard—flirts with tradition while subverting it entirely.

The Romance Lace Cami and Short Set channels vintage femininity with sheer, blush-toned fabric trimmed in delicate lace. Soft ruffles and dainty rosebud accents nod to retro pin-up glamour, while its form-fitting silhouette keeps it from feeling too precious.

Meanwhile, the Heart-Print Mini Slip Dress strips the classic Valentine’s Day motif down to something effortlessly wearable. Scattered pink hearts and lace trim evoke the sweetness of vintage love letters, while the body-hugging silhouette and sheer overlay add a contemporary edge.

Throughout the collection, SKIMS plays with satin, lace, and velvet, each fabric shifting the mood. The Velvet Lace Split Dress, with its figure-skimming silhouette and light-catching sheen, reads both refined and sultry—fitting for either a night in or a night out. The Soft Lounge Long Dress sculpts the figure with its sleek, while lace-trimmed neckline details nod to lingerie influences. Minimalist yet commanding, it moves from loungewear to eveningwear with ease.

Accessories take the Valentine’s collection beyond lingerie, embracing the more playful side of romance. The Fuzzy Play Kit is a lingerie and fuzzy handcuff set that has barely-there straps and plush pom accents, turning classic lingerie into something theatrical and sexy. The Dare Dice Set turns intimacy into a game, with prompts that encourage touch, teasing, and exploration. They double down on SKIMS' message: love isn’t always meant to be taken too seriously.

A collection designed to make you justify spending $150 on a satin cami, all while knowing the joke is on you. But then again, isn’t that the fun of it? Valentine’s Day has always been a bit of a trap. At least this one comes with fluffy handcuffs.