Simon Cracker's Punkindness Forever: A Love Letter To His Crew At Milan Fashion Week

At Milan Fashion Week, Simon Cracker didn’t just present a capsule collection — he opened a love letter to his crew. Punkindness Forever is both a restart and a reckoning: the first collection since the brand’s split from co-founder Filippo Biraghi, and a bold reassertion of what Cracker stands for — chaos, care, and community. This season, Simone Botte builds from the ground up, turning memories into materials and vulnerability into vision.

Memories, Recycled and Reborn

The collection is stitched from personal history — literally. Vintage coins found in old jackets reappear as prints across recycled fabrics, oversized buttons, and accessories. Destroyed school uniforms are reimagined, patched into rebellious new silhouettes. Crumpled and dyed silks meet blown-up tailoring, while terracotta oranges and marine blues bleed into each other like bruised dreams. Every piece feels worn, lived-in, and loved — because it is.

The Breakfast Club Goes to Milan

In Cracker’s world, models aren’t props — they’re family. Street-cast friends, outsiders, and collaborators come together like a fashion detention class of misfits. Think The Breakfast Club, but in shredded organza and DIY tartan. The brand’s new mascot, Salem the black cat, prowls across hand-painted shirts and Dr. Martens collabs, symbolizing rebellion wrapped in tenderness.

Punk as Kindness

For Botte, punk isn’t about breaking things — it’s about rebuilding them with heart. “We go back to speaking through clothes, stopping the shouting and the physical noise,” he says. The result is a collection that trades ego for empathy, turning the runway into a refuge for those who’ve survived fashion’s toxic systems. Punkindness Forever isn’t just a slogan — it’s a survival strategy.