Shade London Is Hard To Miss

Loved by Riri. Loved by Kylie. But most important: loved by us!
Killing the game since 2012 the East London based, neo-nostalgic label Shade London  packs sweatshirts, mesh-panel leggings and oversized tees into its street-inspired, loungewear collection. They are throwing a lot of shade (in a branding way only) on their elastic waistbands, sleeve piping and lanyards: it’s pretty hard to miss! If you wear Shade London, you know what you got yourself into. With their SS16 collection they are taking an almost military approach to fashion, adjusting it to  a certain level of urbanity and are always  keeping it as sexy as possible.

SHADE LONDON on the net: WEB  FACEBOOK INSTAGRAM