Savage X Fenty Is Looking To Expand
Rihanna’s reportedly seeking $100m.
Rihanna’s California based lingerie venture Savage X Fenty has reportedly hired Goldman Sachs in order to fund $100m USD which will be used to expand the business. The information, first reported by The New York Times, has also said that this money will be used to more specifically expand Savage x Fenty into the realm of athleisure, as well as growing its custom out to Europe.
Rihanna’s popular business is still only two years old but has been generating remarkable revenues of $150m USD, though this is still not yet profitable. However, the brand has pushed for remarkable change in such a saturated market with consumers opting for the diverse and inclusive messaging the brand offers, as opposed to raunchy male driven traditional lingerie marketing. The brand is reportedly now worth up to $1 billion USD meaning Rihanna is really building quite the empire.