Rihanna Opens 5 Savage X Fenty Stores In The U.S.

Possibly expanding to Europe


Rihanna brings her lingerie brand Savage x Fenty, previously solely available to buy online, closer to her costumers in the United States. The fashion designer announced the debut of her first pop-up store in Las Vegas on social media:  "2022, we coming hot! We 'bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortal retail store." She also shared a photograph of the store. The bright neon colors are an absolute eye-catcher and give the whole store a futuristic touch. 

Apart from the one in Las Vegas, at least four more stores are set to open in major cities in the United States: Los Angeles, Houston, Philadelphia and Washington DC. Allegedly, Rihanna is thinking about launching stores in Europe as well. However, this has yet to be confirmed. 

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