Polaroid Enters Music With 4 Portable Players
They’re playful, expressive, and designed for joy.
Polaroid enters the music space with its colorful new lineup of music products. After more than 80 years of working at the intersection of art and science making products that inspire and empower creativity, Polaroid brings its energy and spirit to music. Polaroid Music includes four vibrant Bluetooth Polaroid Music Players, an experimental music discovery service called Polaroid Radio, and the Polaroid Music app.
The four Polaroid Players embrace the iconic brand’s design language: they’re playful, expressive, and designed for joy and humanity. There’s the smallest and most portable Polaroid P1, the most wearable Polaroid P2, the iconic boom-box-like Polaroid P3, and the most powerful Polaroid P4 — loud, portable speakers with a retro-futuristic feel. The classic red button is a nod to the legacy of instant photography and its famous red camera shutter button.
Polaroid Radio is the heart and soul of the Polaroid Players and available to every music lover on the web or via the Polaroid Music app. In a world of algorithms, Polaroid puts radio back in the hands of real people: artists, DJs, and curators designed stations featuring up-and-coming tracks as well as old favorites. It’s an experimental take on internet radio. Five ever-evolving FM-like stations that are human-curated, free, and ad-free. Like five sonic worlds, with no pause, skip, or rewind.
Polaroid Radio is available on the web at radio.polaroid.com or via the Polaroid Music app in US, Canada, UK, France, Germany, Italy, Netherlands, Sweden, Portugal, and Austria for launch, more territories coming soon.
Polaroid Players are available at Polaroid.com and retailers worldwide in a selection of colors inspired by the Polaroid Color Spectrum. P2 and P3 models are also exclusively available in gray at Polaroid.com.
P1 Music Player: $59.99
P2 Music Player: $129.99
P3 Music Player: $189.99
P4 Music Player: $289.99
Download the Polaroid Music app on the Apple App Store or on Google Play.