All You Need To Know About The New PLEASURES X GUESS Collab
Dedicated to Drew Barrymore.
GUESS and PLEASURES are teaming up once again, this time to release a Drew Barrymore inspired collection which features unreleased photographs of the actress in her 1993 GUESS campaign, which are used to create unique designs for jackets, hoodies, t-shirts and more.
This nostalgic new capsule came about around three years ago when GUESS had again teamed up with PLEASURES. The Director of Brand Partnerships for GUESS, Nicolai Marciano, mentioned how Drew Barrymore’s previous campaign for GUESS was something that the label could “introduce to a new generation of GUESS fans”. This is definitely not the first time we have seen nostalgia in fashion during the pandemic era, as studies have shown it is even proven to help the feeling of loneliness.
The new collection will feature these previous images reworked into new garments, such as a denim jacket and sweatsuit alongside contrasting polka dot pants. In total, the capsule will boast 36 pieces ranging from tees, hoodies, jeans, joggers, means underwear and even accessories such as hats, tote bags, socks and sunglasses.
The full collection for PLEASURES x GUESS “Drew Barrymore” will range in price from $12 USD to $128 USD and will be available at selected GUESS stores and the GUESS website from February 16.
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