Peter Do x SM Entertainment Announce Unexpected Collaboration
Literally no clue what it is.
New York based fashion label Peter Do has recently taken to Instagram to unveil an unexpected collaboration with K-pop agency SM Entertainment. The post consisted of a photo and a short clip of a bunch of white boxes with a heart on the front followed by the Peter Do logo. The caption reads “8 days til the show.” Other than that, there’s no further information on what to expect with the collaboration.
Based on the caption, it seems like the collaboration will be released at Peter Do’s New York Fashion Week (NYFW) presentation. It could be something that the guests receive at the NYFW presentation, or it may be merch that ends up available to shop. This also may be sign that we could potentially see SM Entertainment K-pop groups be at the show such as members from NCT 127, Aespa, SuperM and WayV. With not much to go off of, it will be a surprise to see what the collaboration ends up being.
Peter Do is scheduled to show on Sept. 13 along with its debut menswear collection.
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