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Onitsuka Tiger SS21 Campaign Starring Willow Smith

Statement-making styles highlighting Willow’s individuality.

POSTEDBYTESS HARDY

Japanese fashion brand, Onitsuka Tiger, has unveiled its latest contemporary collection titled ‘The Onitsuka Tiger Attitude’. The Spring/Summer 2021 campaign stars Willow Smith who represents the brand’s fashion through sports-derived styles. 

Willow’s individuality is highlighted throughout the campaign visuals in an array of statement-making designs. The sports theme starts off strong with Willow wearing a luxe black nylon trench coat, before she confidently dances in free-flowing dresses paired with flat, tomboy sneakers. A little black dress is reimagined with three tiers of ruffles, and floor-length garments are introduced; a captivating yellow dress and bright blue kimono epitomize the Japanese brand. 

Creative Director of Onitsuka Tiger, Andrea Pompilio, sought to “portray the collection in a dramatic way by incorporating yoga poses, which [Willow] happens to be good at,” says one of the brand’s representatives. “This campaign gives us hope that there are no limits to the diversity of fashion and [demonstrates] that everyone can enjoy fashion in their own unique way.”

Head to onitsukatiger.com to check out the full SS21 collection.

Next up, AMBUSH Unveils First-Ever SS21 Campaign

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