Off-White's First Capsule Collection Set For Release In Greater China
Italian brand collaborates with messaging app WeChat.
Italian brand Off-White have created a capsule collection with Chinese messaging app WeChat.
The collection includes a range of apparel and accessories detailed with co branding. Featured is a new version of the Off-White arrow graphic, with a tape effect.
WeChat’s aesthetics are included within the collection along with paint spot and splatter details as well as a specialized laser print that has been applied to denim pieces in a blue-and-white check pattern.
Denim jeans and jackets, trousers, hoodies, AirPod cases and hats make up the collection. A flannel overskirt with graphics and Off-White’s signature jersey completes the drop.
The collaboration marks the Off-White x WeChat Mini Program, with information surrounding the program to be eagerly awaited by from fans.
The drop is Off-White’s very first capsule collection that’s being released in Greater China and will be exclusively sold on the newly launched Off-White Official WeChat Mini Program. Prices range from $453 - $1399 USD.
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