New Drop: PUMA x HELLY HANSEN

The 1990s called. Puma answered. The new collection, the first collaboration with Scandinavian brand HELLY HANSEN, is an ode to the 90s and perfectly combines the fashion athletic DNA of Puma with the amazing technical know-how of HELLY HANSEN. 

The general vibe is a clear tribute to the pulsating, creative era of the 90s with references to the style and cut typical of those years, mixed with details inspired by nature and a fresh and modern touch.

The Scandinavian brand took everyone by surprise with this collaboration. Founded more than 140 years ago in Norway, it is now one of the leaders for sailing and performance ski apparel on the worldwide scene. 

With amazing designs and incredible attention for details, this collection shows that it is possible to find the perfect balance between style and performance without compromise. 

The PUMA x HELLY HANSEN collaboration offers an innovative model of Nitefox sneakers in PUMA black. TPU strip, zigzag stitching, round laces, and elastic band are only a few of the stylish characteristics that the brand came up with for these shoes. 

Other key pieces of this collection are without a doubt the warm, reversible jackets with all-over prints or logo graphics on the back, which are convincing with water-repellent, clever fabric for protection against wind and moisture and the sweater with kangaroo pockets. 

The entire collection will be available worldwide on PUMA, PUMA stores, HELLY HANSEN, HELLY HANSEN stores, and selected retailers, on September 26th. 

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