Nattofranco’s Fw15 French Japanese Fashion Fusion
Paris based Designer Noemie Sebayashr, has unpicked her personal tapestry of 24 years and stitched it into her third collection: SAN FW15.
For most of us, the image of our Dad in sportswear (circa the 1990s), would likely throw up a massive “LOL!” rather than a “WOW #inspo though”, but judging by the threads in this collection – Noemie was blessed with one helluva dope daddy!
Merging memories of her dad, her French-Japanese heritage, and contemporary streetwear, SAN FW15 is a fusion of urban unisex separates. Slim fit sweatpants, bomber jackets and tops, are strikingly appliquéd with Japanese imagery and the cut and fit gorgeously reflects that French sense of functionality and minimalism; those deep and flattering pockets in the slim fit sweatpants.
Both, the collection video (Directed by Romain Cieutat) and the look book (Shot by Palden Macgamwell) also reflect the run-around wearability of the pieces; featuring Models, Mike Felix and Esther Boiteux, hanging out in Paris’s sprawling urban playground, with Styling by Benjamin Brouillet, and Hair / MUA, by Hannah Nathalie.
NATTOFRANCO / FALL WINTER 2015 from Romain Cieutat on Vimeo.