MCM Unveils Its First-Ever Fragrance
And it comes in a tiny backpack flacon.
German luxury fashion brand MCM has finally stepped into the world of fragrances. The Munich-based label revealed its first-ever perfume, arriving in a bottle designed as the brand’s signature backpack.
Mastered by Studio Pi, a French-based design company, the Stark-bag-inspired flacon looks just unbelievably adorable. After more than 15 years of working with brands such as Chopard and Lolita Lempicka (you remember its signature apple-shaped bottles, don’t you?), we couldn’t expect anything but precise detailing. Studio Pi applied a specially developed lacquer that perfectly imitates the Cognac-colored leather, and digitally printed the infamous Visetos pattern, seen on MCM’s most iconic leather bags.
“Emotion is the epicenter of all journeys and destinations. For MCM, a brand with a strong travel heritage, we wanted to conceptualize our DNA of mobility through a fragrance that captures the essence of discovery – from sentiment to scent,” said Dirk Schönberger, MCM’s Creative Director and add, “Our consumer is not confined by rules, gender, boundaries or location — travel is their creative expression. The MCM fragrance joins them on their journey across imaginary, physical and digital domains.”
According to the official MCM website, only sustainably sourced ingredients were used for this fragrance - ranging from fresh fruity notes of raspberry and apricot to hand-picked jasmine, white peony, violet and vanilla. Ambrox Super and sandalwood tones underline the sweet scents, giving the luxurious fragrance a floral woody finish.
The Signature Fragrance Eau de Parfum is now available at MCM stores and online, with prices starting at $65 for the 30ml bottle.