Marimekko Finds Poetry in the Landscape for SS27

At Copenhagen Fashion Week, Marimekko turned a rooftop overlooking the Øresund into a study in color, texture, and movement. The Finnish house presented its Spring/Summer 2027 collection at Langelinieskuret, using a concrete communal dining table on the roof of a former customs house as its runway. With an original soundscape by Finnish artist and vocalist Ringa Manner, the setting became part of the collection’s central idea: the art, the artist, and the landscape. Rather than treating nature as a literal print reference, creative director Rebekka Bay translated its shifting terrain into silhouettes, surfaces, and unexpected combinations of color.

Landscape, The Marimekko Way

The collection looked to desert landscapes and their expressive forms, balancing softness with strength and abstraction with the natural world. Summer greens met soft lilacs, raspberry and azalea pinks, sky blues, heated yellows, fiery reds, and sunlit oranges, while pear sorbet, vanilla ice, and snow white offered moments of visual quiet. The clothes themselves moved between delicacy and volume. English embroidery and textured pointelle brought a lightness to the collection, while peplums, exaggerated ruffles, and airy volants created petal-like shapes that seemed to have been pulled from some slightly surreal botanical landscape.

Prints With Room to Breathe

Print remained the house’s most powerful language, but SS27 approached it with a more conceptual eye. Danish textile artist Vibeke Rohland created Akkorder, a vertical stripe whose deliberate gaps of uncolored space evoke a late-summer sky moving from dusk toward sunrise. It plays with one of Marimekko’s historic obsessions: the way overlapping colors can generate an entirely new shade. Finnish print designer Erja Hirvi’s Kukasta kukkaan and Kukasta toiseen brought a different kind of tension, moving between minimal and maximal floral expression across flowing dresses, laser-printed denim, and newly introduced leather bags.

The result is a collection less interested in simply depicting nature than in translating how it feels to look at it. Marimekko has always understood that a print can carry an entire emotional climate, and SS27 pushes that idea into silhouette and space. Against Copenhagen’s waterfront, the clothes became another part of the landscape: bright, strange, soft, and deliberately alive.