MAC Launches Virtually In Sims4
With 12 different makeup looks designed for characters from the famous video game.
MAC has officially launched in the virtual world, with 12 new makeup looks designed by the renowned makeup collection exclusively for the popular Sims4 video game. So now, not only can players change their hair styles, facial features, and outfits, they can also now change their contour and eyeshadow shades too.
Romeo Jennings, the brand’s director of makeup artistry spoke to Allure: "As an artist, my inspiration can come from pop culture, street style, fashion week, social media, international travels, nature… just about everything, and the looks for Sims 4 were no different … It was so exciting to create designs from scratch with focuses that spanned across natural wearable makeup, desirable trend, bold and vibrant looks, playful exotic designs, looks for the risktaker, and, of course, iconic, timeless beauty that MAC is known for."
Each design is one of four makeup categories: eyeliner, eyeshadow, lips and cheeks, providing players with their own design rights, with the ability to mix and match different looks. Like a real life makeup tutorial, Sims4 has countless options for your (or rather, your characters’) perfect look.
And if you do want to match your character, each look is designed using real life MAC products you can get your own hands on.
The MAC x Sims4 collaboration launched on June 16th.
Next up, Nickelodeon Celebrates Pride Month with a SpongeBob SquarePants Surprise
Connect with Facebook