Louis Vuitton’s Pre-Fall 2020 Retro-Inspired Campaign Features A Roster of Cool Kids

Following the release of Louis Vuitton’s League of Legends capsule collection featuring Senna in a custom Louis Vuitton “prestige skin”, Nicolas Ghesquière has now unveiled its Pre-Fall 2020 collection.

In collaboration with Jennifer Connelly, Sophie Turner, Léa Seydoux, and more, 24 powerhouse protagonists can be seen on book covers and film posters of iconic horror and sci-fi novels, as well as B movies wearing LV looks. Keeping up with the storytelling theme, one tee from the collection is even adorned with the original cover from William Peter Blatty’s 1971 novel, The Exorcist.

The throwback-styled shots are bold yet classic and true to the brand’s style. Shot by Collier Schorr, the collection also features for the very first time, Deepika Paducone, who becomes the first Bollywood actor to star in a global Louis Vuitton campaign. (Ever!)

The latest imagery of the campaign shows, Jennifer Connelly in a scalloped lace pleated dress as the star of "Dreamkeeper"; Jaden Smith as a pattern-mixing boy in "The Lost Planet.”; éa Seydoux in an "Exorcist" T-shirt worn under a shiny cocktail number; Robyn wearing sequins and cool leather in "The Night Chaser";  Emma Roberts in a scarlet red dress, and Sophie Turner sporting a white suit, camel coat and the same moon boots. The list goes on with each one getting their own retro style pulp fiction moment.

Scroll through the gallery above for Nicolas Ghesquière’s Pre-Fall 2020 collection for Louis Vuitton.

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