Look Sporty & Rich With Inspiration Drawn By LA’s Sunset Tower
We are all about cozy season in style!
When it comes to these cold weather months, we always want to feel cozy but look stylish at the same time. This new Sporty & Rich collection with LA’s Sunset Tower is just what you need for your wardrobe. For this latest collection, there is a lineup of different comfortable minimalistic garments.
Sporty & Rich’s latest partner just so happens to be a hotel. This might seem unusual to many but founder Emily Oberg gives an explanation on why she chose to collaborate with them.
In an interview with Highsnobiety, Oberg explained, “When I first moved to LA, Sunset Tower quickly became one of my regular hangouts. It was down the street from where I lived, and I immediately fell in love with the old Hollywood feeling it gives as soon as you drive up to the valet.”
The collection is made up of co-branded tracksuits, t-shirts, and accessories that come in "Lavender," "Chocolate," "Heather Grey," and "Cream." It will be launched on December 13 at Sporty & Rich and Selfridges.
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