Lingerie Brand “Fruity Booty” Team Up For First Collaboration With No Other Than Office Kiko
Made from surplus fabrics and materials which otherwise would’ve gone to landfill.
Fruity Booty are launching their new and first-ever collaboration with American- Japanese international model and designer Kiko Mizuhara.
The East-London-based female-led lingerie and intimates label consciously creating underwear, swim, demi-wear, and small things to go along with them, producing small-run collections to reduce waste and risk overstock.
Fruity Booty was founded on a commitment to the environment, ethics, and a sustainable way of working with over 80% of their products being made from surplus fabrics and materials, which otherwise would’ve gone to landfill.
Created by women-for-women away from the male gaze, their aesthetic is feminine and flirty, but playful and comfortable- fruity booty don’t airbrush or alter imagery and neve shoot campaigns in the bedroom. The brand prides themselves on celebrating the diversity of women’s bodies and boots confidence under their “wear, keep, love” philosophy. (Oh, and Fruity Booty are packed and shipped in 100% recyclable packaging ;))
Fruity booty X Kiko Mizhuara is launching on August 12th and is available exclusively through their website, fruitybooty.co.uk.