Law Roach Mixes Style & Spirits With Johnnie Walker’s Black Ruby

Law Roach, the mastermind behind Zendaya’s jaw-dropping red carpet reign and the self-branded “image architect,” is pivoting from couture to cocktails. His latest move? Teaming up with Johnnie Walker to spotlight the brand’s new Black Ruby whisky, a fruit-forward bottle designed to rewrite tradition. For Roach, it’s not a gimmick—it’s personal. Before he was the stylist turning Hollywood into a runway, he was behind the bar, experimenting with flavors instead of fabrics.

Remixing the Classics

Black Ruby isn’t just whisky; it’s Roach’s playground for nostalgia with a twist. Think an Old Fashioned rebuilt with hibiscus syrup and beet juice, or a Collins laced with blackberry jam. He’s not throwing out the classics—he’s remixing them, layering heritage with modern play. “These are the drinks our parents sipped, but now they feel alive again,” Roach says. For him, whisky is just another medium, like silk or sequins, to build something iconic.

Parallel Craft

Roach talks about his work as “distillation,” a stripping down to the rare and unforgettable. It’s the same process that turns fruit, spice, and smoke into Black Ruby’s signature depth. The parallels are deliberate: whisky-making and styling both rely on layering, tension, and detail. For Roach, it’s not about reinvention but re-contextualization—heritage served with new heat.

A Creative Reset

Since retiring from the chaos of celebrity styling in 2023, Roach has been searching for projects that let him flex without compromise. The Johnnie Walker collab is exactly that: a creative reset that doubles as a manifesto. His advice for rising talent rings true: “Learn the rules, then remix them. Boldness paired with authenticity is everything.” Whether he’s dressing Zendaya or pouring a blackberry highball, Roach is proving the same truth—style lives in the details only you can deliver.