Kickin’ It: Our Top Sneakerporn Picks Of 2015

Hip-Hop and sneakers go together like Friday nights and pizza: we all want a taste and a slice of the action.

From the deal that hit the ground running in ‘86, when Adidas signed Run-D.M.C. to the tune of a million dollars, – a move that resulted in the “My Adidas” track and a new wave of product endorsements, – right up to Rihanna’s latest All Black Creepers collab with Puma. We recognise that the sneaker life comes with a beat ready backing track, via the artist, as the living, breathingpromo-vehicle, for the brand.

Kanye set the sneakerporn fantasy bar sky high, with the release of the Yeezy Red October. The crimson coloured leather lace-up  lovelies, lit our autumn / winter closet goals, but had bank accounts everywhere seeing red on purchase; with prices heading upwards of $10,000 on resale. Hey, dreams never came cheap!

Kicking it back in the real world, Pharrell colors us happy, with his SuperColor Adidas Collection: retailing the rainbow across a timeless basketball silhouette, in fifty shades of awesome.

Whatever beat you march to, there’s a sneaker for you. As Pharrell says: “choose your color.”