Kendall Jenner Got Promoted At FWRD

Kendall Jenner is moving further behind the scenes of luxury fashion. REVOLVE Group has expanded its partnership with the supermodel, naming her global creative director of FWRD and adding a new role as ambassador for REVOLVE Los Angeles.

Jenner has been FWRD’s creative director since 2021, helping shape the retailer’s brand image, curate designer selections and spotlight emerging talent. The promotion expands that influence across its digital creative direction, monthly trend edits and major marketing campaigns.

From Model to Fashion Decision-Maker

Images via @kendalljenner

Rather than simply fronting campaigns, Jenner has spent the past five years developing her role in how FWRD presents luxury fashion. Her work includes choosing designers and pieces, building curated edits and helping define the retailer’s visual identity.

“I love discovering new designers, curating pieces I genuinely wear and helping shape the creative vision behind FWRD,” Jenner said in the announcement.

The expanded position gives her a bigger platform to bring that personal approach to a retailer competing for luxury shoppers’ attention.

REVOLVE Wants More Kendall

Images via @kendalljenner

Her new REVOLVE Los Angeles ambassadorship will see Jenner fronting campaigns, appearing at brand events and collaborating on exclusive fashion projects. It extends a relationship with the company that has lasted nearly a decade.

The timing also makes commercial sense. FWRD reported year-over-year net sales growth of 14% for the year-to-date period ending June 30, 2026, while REVOLVE Group continues to pursue international growth. Jenner’s global recognition gives both sides another way to connect fashion imagery with actual shopping.

Celebrity creative directors are hardly a new phenomenon, but Jenner’s promotion shows how brands increasingly want famous faces involved in shaping the business, not just selling the clothes. And with a larger role at both FWRD and REVOLVE Los Angeles, she’s building a fashion résumé that goes well beyond the runway.