Our Recap Of The 'House Of Jumpman' Launch Event In Paris

Last weekend we have been invited to Paris to celebrate the launch of the Jordan Brand's latest 23 Engineered collection and more. Taking a beautiful Parisian mansion as the 'House of Jumpman', filled with new Jordan apparel as far as we could see. In the backyard, Nike installed a panel talk set up in form of — yes, you guessed it —a basketball yard. On it we found out more about the collection and the new sneakers coming out — a Jordan VI, Jordan I low and versions of the new Jordan Mars 270 and Jordan Havoc React. And the event wouldn’t be complete with the man himself — Michael f*ing Jordan turned up to announce the new Jordan Fam members.

A personal highlight for us female empowerment enthusiast was for sure the panel talk hosted by basketballer Maya Moore with streetwear heavyweights such as Aleali May, Lean Chihiro, and Wendy Huynh.