Joyrich's New Collection “FLASHBACK” Combines The Gritty With Glamorous
A refined take on Joyrich's core roots & classic aesthetic.
“FLASHBACK”, the new collection of streetwear staple brand “Joyrich”, takes a nostalgic approach to the slick and clean silhouettes of sporty streetwear and crosses them with jacquard knits and crushed velvet to create a bold vintage re-vamp vibe. Founder Tom Hirota, a global thrifter, found inspiration in unique pieces collected all over the world, pushing the boundaries of streetwear to the next level with luxurious plush velour sets, bold text and metallic elements. “Flashback” is a nod to the past, combining the gritty vibe of 90s streetwear with the glamour and luxury of high fashion.
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