Exploring Identity, Culture, and Authenticity: A Conversation with Joshua Joseph of Rebels to Dons

Attending New York Fashion Week always brings excitement, but covering Joshua Joseph’s Rebels to Dons this season for Fizzy Mag was particularly meaningful. His collection was more than just fashion—it was a deep dive into culture, identity, and storytelling. The garments didn’t just clothe bodies; they told stories. After the show, I had the opportunity to sit down with Joshua and explore the essence of his brand, his creative journey, and how Rebels to Dons continues to stand out in today’s fashion landscape.

From the Streets to the Runway: The Story Behind Rebels to Dons

Joshua Joseph’s personal story is just as intriguing as the clothing he designs. Born in the Caribbean and raised in New York’s cultural mosaic, his work reflects a blend of rebellion and refinement. “Rebels are the dreamers, dons are the doers,” Joshua shared, encapsulating the philosophy behind his brand. His designs capture this balance, offering bold yet elegant pieces that each carry a narrative.

“I started making clothes as a teenager,” he recalled, reflecting on his early days creating accessories in his family’s workshop. What began as a passion project has blossomed into a brand that effortlessly blends diverse cultural influences into contemporary fashion. “Rebels to Dons is about celebrating our differences through personal style,” Joshua emphasized, and his collection wholeheartedly delivers on that promise.

Authenticity Over Aesthetics: Why Rebels to Dons Connects on a Deeper Level

For Rebels to Dons, fashion is about much more than aesthetics—it’s about meaningful connections. “We aim to foster genuine engagement between people, brands, and products,” Joshua explained. His designs don’t just make fashion statements—they initiate conversations, inviting wearers and observers to connect on a personal level.

“True connections create a vibrant ecosystem,” Joshua said. “That’s what drives us—making sure everything we create has a deeper meaning.” His emphasis on authenticity and cultural storytelling gives Rebels to Dons a distinct edge in an industry that can often feel disconnected.

Rebels to Dons Takes NYFW by Storm

At this year’s New York Fashion Week, Rebels to Dons made an unforgettable impression. Joshua’s collection celebrated identity, culture, and narrative-driven fashion, with bold colors, striking prints, and intricate details. Every look told a story, creating an experience that extended beyond mere aesthetics. “Fashion is more than just looking good—it’s about storytelling,” Joshua reflected, and that message resonated in every piece that came down the runway.

Sustainability and the Future of Fashion

During New York Fashion Week, sustainability was a central theme, and Rebels to Dons is actively part of this movement. “We saw many designers showcasing collections made from recycled or ethically sourced materials,” Joshua noted. Bold colors and expressive patterns were also prevalent, reflecting the desire for self-expression in a post-pandemic world. “Looking ahead, we anticipate these trends will grow as consumers prioritize sustainability and inclusivity,” he added.

NYFW’s Cultural Evolution and the Role of Rebels to Dons

Joshua Joseph is at the forefront of New York Fashion Week’s cultural evolution. “Fashion is embracing diversity and authenticity in a big way,” he said, reflecting on how NYFW is becoming a platform for cultural exchange and personal stories. The days of fashion being purely about glitz and glamour are fading, replaced by an industry that emphasizes representation, sustainability, and storytelling.

“NYFW is a space where designers share their roots and their unique perspectives,” Joshua said. Rebels to Dons, rooted in multiculturalism and personal growth, is perfectly positioned to thrive in this new era of fashion. As Joshua sees it, the future of fashion will continue to expand, allowing for even more creativity, identity, and authenticity to shine through.

What’s Next for Rebels to Dons?

Joshua has ambitious plans for Rebels to Dons, with exciting projects on the horizon. “We’re exploring Paris Fashion Week and are thrilled about our collaboration with Nelson Makamo,” he revealed. As the fashion industry leans further into sustainability and inclusivity, Rebels to Dons is poised to lead, always staying true to its core values while embracing the industry's future.

Joshua also expressed admiration for some of fashion’s iconic designers: “I have profound respect for Maison Martin Margiela and the lasting impact of his innovative design philosophy, and I’m captivated by the beauty of Dries Van Noten’s creations,” Joshua said. “Vivienne Westwood’s commitment to activism has left an extraordinary legacy, and Phoebe Philo stands out to me for her unmatched brilliance. While their work hasn’t directly influenced my approach, it deeply inspires me to keep creating.” These legendary figures resonate with Joshua’s dedication to authentic expression in fashion, propelling him to continue pushing boundaries in his own work.

Advice from a Fashion Rebel: How to Stand Out at NYFW

For emerging designers looking to make their mark at NYFW, Joshua had one key piece of advice: “Be authentic. People crave real stories in fashion, so stay true to your background and vision.” Joshua’s authenticity and passion for storytelling are what set him apart, and he believes that in a world increasingly focused on meaningful connections, brands like Rebels to Dons will continue to thrive.

Final Thoughts: More Than Just Fashion

Leaving Joshua Joseph’s show at New York Fashion Week, I felt inspired—not only by the bold designs but by the powerful stories behind them. Rebels to Dons isn’t just about fashion—it’s about people, culture, and the narratives that unite us. Covering this show for Fizzy Mag reminded me of the power fashion has to go beyond aesthetics—it’s not just what we wear, it’s who we are.

Joshua is redefining what it means to be a designer in today’s world, blending authenticity, storytelling, and innovation. With the fashion industry continuing to shift toward more meaningful connections and cultural narratives, I’m excited to see what’s next for Rebels to Dons. If this NYFW show is any indication, the future will be bold, unapologetic, and full of heart.