Jacquemus Keep It Neutral For Fall 2020
Linen just got hotter.
Jacquemus had a lot to live up to this season. The lilac and fuchsia images of his last stunning runway show, held in the lavender fields of Provence, were still burned into our retinas (or Instagram feeds).
However, for his co-ed Fall 2020 collection, creative director Simon Porte pared things back and chose the sparse backdrop of La Défense Arena in Paris. With a subtle nod to sustainability whilst not being an eco-conscious brand, Porte stated “I think we have to get back to something more pure and minimal, and I’m making clothes that will last”.
Womenswear was shown alongside menswear, the color palette was largely neutral with accents of pistachio green, lilac and pale apricot. Clean silhouettes were created with linen blazers and soft tailoring was paired with knitted pieces to create texture. Standout pieces included an off the shoulder ruffle top which looked like a scrunchie for the body and the bralettes teamed with cardigans proved that trend is staying put for the foreseeable.
Models swung Chiquito bags in new colorways and wore their socks pulled high, tied up with ankle strap sandals. We loved the nod to the 90’s with bandanas and double waistband trousers, reminiscent of wearing underwear over your jeans as seen in the menswear collection.
This season Jacquemus is so wearable and appeals to the masses, let’s face it, if a brand can sell out a bag THAT tiny, they can probably conquer the world.