IVY PARK's SS18 Collection Is As Fit As It Gets
"Strong Beyond Measure."
Beyoncé's Spring/Summer 2018 IVY PARK campaign arrived yesterday, and its slogan, “Strong Beyond Measure” couldn't be more fitting to International Women's Day. Starring up-and-coming athletes such as Risqat Fabunmi-Alade, as well as artist IAMDDB, the shots are all about female strength and togetherness.
In a statement to Hypebae, the brand said, “IVY PARK believes there is an activity for every person and every body type and that the capabilities achieved through sport can positively impact every aspect of women's lives. The meteoric rise of women athletes around the world has created new role models and inspiration for women everywhere.”
Flick through the shots in the gallery above and shop the pieces at IVY PARK stockists.
Next up, our top five must-have sneakers of the week.