Introducing Ulta’s new makeup line Flesh Beauty

Makeup that redefines “flesh colour”.

POSTED 22.10.18 14:49 BY NAILA KARIM

We all love us some Ulta beauty makeup, so it wasn’t a surprise that when ‘Flesh Beauty’ hit the store - it was already a hit in no time. The makeup line is known for its wide range of foundation colours, from the completely pink undertone “froth” shade to “Espresso” made for bluish undertones. We’ve only really seen this with brands such as Fenty Beauty, so it’s exciting to see something more budget-friendly in store for us.

The foundations shades are supposed to mimic real skin colour – hint at the name flesh beauty – and not just sell tones of one skin colour but all skin colours. As well as that, it tends to leave a very dewy and natural finish on the skin, perfect for those who want their freckles or beauty marks to still show.

The makeup line which is currently only sold in the US has skyrocketed as customers are loving the ‘natural vibe’ of the line. Celebs such as Busy Philips, Joey King and Chari Howard have all been open about their love for the makeup line, encouraging its multicultural foundation shades. Some of my favourite products of theirs has to be between their eye and cheek “Fleshpot” gloss, which gives off a sexy shine for that perfect French-girl look and their “Ripe Fresh” glisten drop highlighter which goes perfect on cheeks, shoulders and collarbones. Both products are 28$ and under.

Fleshpot