IKEA Is Launching An Eco-Friendly Clothing Line In Tokyo
The Swedish furniture giant have evolved into streetwear.
Following the opening of an IKEA store in Harajuku, and plans to open another new Shibuya Crossing, the Swedish company have launched a new apparel and goods collection, which will eventually be made worldwide.
From flat-packed furniture to dress-up your living room, to actually dressing you up for the streets, the Eftertrada Collection is a collaboration between IKEA Sweden and IKEA Japan, inspired by the people of Tokyo.
The release will feature 10 items including a water bottle, umbrella, tote bag, t-shire and hoodie, all printed with the barcode of the infamous Billy bookcase, with the company’s signature blue and yellow.
This collection will be available exclusively at the IKEA Harajuku store from July 31st to August 6th, and a full look-book of Tokyoites with the IKEA merch will be available at a later date.
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